Pros and Cons of Live Chat Software

If you mainly use your website for business and it’s where your customers primarily purchase every good or service you offer, then you need a means to provide support whenever they seek it. This is where many find implementing live chat software very useful, as not only can it help giving aid to existing customers who are experiencing problems with a product, but also guide potential customers in making a purchase. However, it’s not all rainbows and butterflies if you think that it’s advantageous over the phone support in every aspect.

One of the greatest benefits you can have from using this type of software is how quickly you can assist customers in need. Since they’re using chat to communicate, operators can immediately answer questions or resolve issues from one customer to another. This kind of multi-tasking is simply impossible over the telephone line, unless you want your customers to wait while your agent is handling issues on the other line.

Also, there’d be no need for any line transfers if your agent cannot understand the accent of the customer, or the customer cannot speak English. You can pick a live chat software that offers an instant translation feature so your agent can quickly cope with your customer.

chat softwareThere is also an analytics tool that can help you gather real-time data to easily determine relevant visitors. By studying their browsing patterns, you can set up quick answers to frequently asked questions. You may even initiate proactive chats. This is where your agents can serve as thoughtful salesmen offering help where necessary, which could potentially convert to sales.

If you’re just starting up and your staff is yet to be formed, you can easily switch your chat off during inactivity. Most chat tools allow transforming their chat bars into contact forms. This way, communication between you and your customers is maintained.

Since cost is of huge importance for customers, having live chat software becomes a lot more convenient than providing phone support. This is especially true when your customer is living in another continent and they are hesitant on paying for phone charges just to make an international call to seek support.

One of the disadvantages of using live chat support software instead of the standard phone support is that it’s not iPhoneuser-friendly. Initially, not every mobile phone supports this type of software. Even if the phone did, unless the customer types rapidly, using the live chat feature may not be an enjoyable experience.

Prank calls are inevitable, and so are prank chats. Because live chat can be used in an instant, expect a few users trying to abuse this feature to their personal entertainment. However, this can be reduced to a minimal by blocking that individual or requiring email registration before users can initiate a chat session.

While the way it delivers convenience to customers is obvious, the use of live chat softwaremay not be for the older generation. Individuals who have a particular repulsion to technology may easily overlook the benefit of receiving support through chat. However, this might not be much of a problem in the near future, given how social media is attracting people of all ages.

With how live chat software is becoming a need for small and large websites, the number of companies offering this tool is increasing. Live chat support may have its shortcomings, but given how well you could enhance your customer service with its use, it’s definitely something you should consider a necessity in business. Still, you need to determine what exactly your business requires, as some companies prefer integrating live chat support while keeping a phone hotline active for customer assistance.

What is Organic Web Marketing

By definition, organic web marketing is the acquisition of traffic to a website from unpaid links especially online platforms such blogs, search engines, affiliate websites, directories and social networking media websites. In real sense, organic advertisement is the opposite of the paid traffic such as pay per click (PPC) or cost per click (CPC), pay per view (PPV), cost per action, or cost per acquisition (CPA), and cost per mile (CPM), or cost per a thousand impressions CPT), among many others. Unfortunately, organic promotion is relatively slower than the paid techniques. In most cases, the growth is relative to the quality of the topical or website’s content, and the amount of back links generated from other authoritative websites.

Simply organic SEO refers to acquiring traffic without any direct payments. Thereweb marketing could be some minimal indirect payments made in the process of acquiring quality and relevant content from copywriters, and bids on keywords. Successful organic advertising is a resultant of the natural outcome of the site’s content quality as perceived by the online visitors and the search engine spiders, bots, or crawlers. Organic web marketing is very significant, since its free, the visitors arrive at the specific websites at their own discretion as a self selecting audience with genuine interest in the website’s content.

 Benefits of organic campaigns for the publishers of the websites :

Organic marketing is free since the process is natural; this means that there are no expenses, or payments to acquire back links like in paid SEO schemes. The techniques used in the organic traffic attraction include the use of quality content; fresh, relevant, error free and accurate content, persuasive engagement of the target market and the addition of relevant and useful links in the website.

Organic promotion comes with upper end quality that is very more significant and effective than all other that is generated by other web promotion techniques. This traffic is more likely to make purchases of services and products for they are more interests and stay longer on the website. The same traffic is also likely to promote the website further through the word of mouth.

Also, traffic generated in organic marketing has been found to be more reliable and sustainable for it maintains longer loyalty to the website for a very long period. Despite organic promotion being slower in building streams of traffic, the traffic gained long lasting since the visitors keep coming back as repeat buyers, while also encouraging others to visit leading to increased website revenue.